Recovering from a Panda update

Recovering from a Panda update 

You started your SEO campaign in hopes of increasing your search visibility and traffic, with the ultimate goal of turning your website into a conversion engine.
 If and when a Panda update wipes out all the work you’ve done, it’s discouraging, but that doesn’t mean you need throw in the towel – just take a long hard look at your website and make some adjustments to your content and overall integrated internet marketing campaign. With 89 percent of consumers and more than half of business buyers starting their product research with search, updating your SEO plan to center on quality content marketing is worth the investment.

Content development 

Since Panda is focused on site quality, you should go through the content pages on your site – particularly ones that seem to be eliminated from Google’s cache – and reread them for depth, originality and simple copyediting. Any pages with duplicate content should be the first things removed from your site, other pages might be in need of a facelift and you should think about new pages you can create to add site value.

 Developing landing pages for each keyword you’ve opted to focus on is a good way to develop unique content around these phrases, and it enables you to offer visitors your business’ unique perspective. Landing page content should be informative and focused on answering frequent prospects questions. When developing content centered on product keywords or phrases related to your services, think about how a certain product or service can help the ideal audience you’d want to attract via search.

You should also review your blog or the articles you publish as part of your ongoing content marketing strategy. (If you don’t have one, think about starting – adding quality content is a good way to prove your site’s SEO worth.) Make sure your blog posts, news pages, case studies, etc, offer value and unique insights to readers. Then, connect keywords used on these pages to your updated landing pages. This provides visitors with more information and helps on three fronts: it builds more high-quality cached page for your website, it gives search crawlers a navigation path to follow between quality content pages and it brings the prospect further into the sales funnel.

Adjusting their content marketing strategy after the Pandalism helped the company regain traffic. Think about interaction metrics … and add external links Linking to third-parties can also help a small business site demonstrate to users (and search crawlers following links) that it aims to inform website visitors. Obviously, your goal is to generate leads and eventual conversions, but keeping an interested prospect coming back to your website for resources – whether you provide them through original on-site content or generously link to them – is a step toward this end.
In general, adding value on your site through original content and helpful outbound links can reduce your bounce rate and encourage people to stay on your site longer. As Panda is focused on user experience, positive interaction metrics might be a sign to Google that you have a healthy site and help your overall search visibility.

Content distribution 

 Organically generating inbound links is key to increasing website traffic – regardless of Panda updates. Part of a well-developed SEO campaign is the active use of different web channels to share content for maximum exposure, link building and cross-platform traffic.

Social media marketing 

can help recover traffic and appeal to new prospects. Using Facebook, Twitter and other social platforms to link to content will help drive visits from users more likely to be qualified leads. Moreover, doing the reverse – implementing social sharing buttons across your website – will encourage readers to share your content with social friends, followers and contacts of their own, which will also help drive traffic.

Content integration and website design 

Showing your content off on your homepage is another technique that will achieve the two-pronged success of building up your cached pages and demonstrating the value of your content. Each time you load a new article, the headlines on the homepage will change, which will keep search crawlers coming back to your website. Also, this will show visitors who land on your homepage that your site is up to date, which may boost their trust in your site and encourage them to click around. In addition to the real win – building the likelihood that they’ll want to do business with you – this can boost interaction metrics (and, as we’ve discussed, that can be a good way to safeguard against Panda). In general, maintaining a dynamic website that changes for the sake of providing new, relevant information to web users is more valuable than one that changes solely for the sake of drawing the search crawler.

Stay on top of your content strategy 

Once you’ve eliminated shallow content from your site and revisited your SEO, content and social strategies, be sure you’re building in ways to make quality website content sustainable for your business. Find reliable content writers who can consistently offer fresh information that focuses on the user. The nature of Panda is such that there are no “magic bullets” to success. These algorithms and best practices to rank well change frequently. This doesn’t happen to make your life difficult. It happens because your customers – current and future – are the most important part of your business. Making your website better for them will make your business better for them, too.
Google’s Panda updates frequently result in substantial traffic drops for websites, however, these issues can be rectified through an aggressive SEO and content marketing campaign.

Source Link: www.contentlead.com